EXPRESSION
OF INTEREST
BECOME
REGIONAL COORDINATOR
TARGET MARKET
Our target market consists of mainly students
who are passing out after 10+2, Graduation and
Post Graduate in various streams. Besides the
above segment opting for distance education
programs would be working class, professionals,
businessmen, housewives and dual degree students.
The Growth of Distance Education in India clearly
indicates an exponential growth in distance
education which is an extremely healthy indicator:
| Year |
University |
Students (Millions)
|
% of DE in total
HE System (Total enrolment in HE) in Millions |
| 1975-76 |
18 |
0.006 |
2.3(2.49) |
| 1981-82 |
22 |
0.19 |
5.7
(3.34) |
| 1990-92 |
40 |
0.56 |
10.1
(5.55) |
| 2000-2001 |
74 |
2.00 |
20.0
(10 approx) |
| 2007-2008 |
160 |
25.50 |
116
(22 approx) |
(Source: DEC Report)
As per wide survey conducted by APEX Group among
61 Study Centers of various Universities with
a sample of 4050 students the following results
have been obtained.
After
critical analysis of the above results the following
conclusions have been made….
- More of male students join the distance
education program. Thrust should be in addressing
the male segment BUT innovative methodology
should be adopted to involve the female segment.
- 70 % students are from the student community.
As per international statistics about the
value of the program, it is best suitable
to the working class. It means that most of
the Universities in India have not been able
to show the value of education enhancement
to the working class. We should emphasize
to admit the working class in specific courses
like M.Phil., MBA, M.Sc.(IT) and MCA and thus
would broaden the market base.
- 85 % students enrolling in such programs
are either average or below average. Thus
after their course they will be placed on
average jobs. Above average students are not
attracted because of the credibility of the
program. In our case credibility is established
because we are operating as per the guidelines
of UGC, DEC, AICTE etc. We need to offer scholarships
to intelligent students so that they generate
additional credibility after they are well
placed.
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